7 Basic Elements for a Successful Website

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Every year, a new website design element emerges in the web designing industry. It is not mandatory for a website to have all the elements but at least incorporate some of them. The 7 important elements that a website should have are discussed below:

1: Unique Typography
Most of the companies have a particular style, font, size, and typography. It helps the customers in immediately identifying the company versus the competitors. Therefore, a lot of attention is nowadays given to selecting the fonts to be used in the website. Designers always have various font options to choose from.
 
The web typography includes the headers of the pages that helps in keeping the website organized and look beautiful. It is not anything new, but the difference now is that the selection of fonts has grown tremendously.

Typography uses a single trend of design across the whole website and thereby leads the customer and readers to different parts of the website.

2: Flat Design
Instead of having a 3-D effect or any other, flat design showcases simplicity in the appearance, simple illustrations, and bright colors.
Using a flat design, the focus remains on the company’s content. Everything is so simple and visible that the reader won’t have to search for proceeding further.

3: Hover Effects

With the help of hover effects, you can easily identify which page you are on. By placing the mouse curser on a page of the website, the color changes and highlights to let you know where you are looking. In order give an extraordinary user experience having hover effects in the website are a must.

4: Scroll to Page Sections
You must have seen a website that has a feature using which you click on the link and it takes you to another part of the page. For better usability, scrolling is a much better option.

The importance of having scrolled to page sections is that everything is displayed on a single page and there is no need to load more pages for getting the product or content you are looking for. Just scroll up or down, and everything is right there for you.

5: Giant Product Images
You must have noticed this recently that B2B websites are now a day’s focusing on making their product image larger or we must say, giant. It is nothing but design techniques that helps in highlighting all the important features so that they can be seen more and more by the customers.

6: In-Depth Product Videos

In order to discuss the benefits of the products, companies have also started taking help of in-depth videos. According to a survey, it is also found that about 43% of the B2B customers watch online videos to research any product in depth.
Videos help a lot in the decision-making process and therefore are an important element of web designing.

7: Large, Responsive Images
Last but not the least is responsive images. Large and responsive images always attract customers as they are clearly visible on all the devices be it a mobile, desktop, smartphones, or tablet.

Do let us know if you have any other design element that should be incorporated in the website. We at Sites Simply are expert website design developers helping brands all over the world. Contact us for all web design services.

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