How to use Facebook Creator Studio for the Corporate Fanpage

Learn how to use Facebook Creator Studio: create engagment with your audience and measure the results of the company page.

Any news presented by the most used social network in the world deserves to be explored. This is the case of Facebook Creator Studio which aims to be the "hub" for the management and measurement of corporate and non-corporate pages. Through the various features of this platform, it is possible not only to create content, but also to study how your audience reacts and interacts.

Facebook Creator Studio: what is it?

The " Publishing Tools " option , in the Fanpage menu, has become " Creator Studio ". It is a platform that provides users with all the tools necessary to publish, measure and monetize on Facebook pages and Instagram accounts.

Let's see what the FCS home interface looks like to better understand how it works. The posts that have been published are listed and shown in the center. For each of them, by clicking on the " Details " icon it is possible to see the data relating to the interaction, exploiting useful information to increase the CTR . The upper menu also allows you to keep track of any scheduled or draft contents .

The menu on the left of the homepage allows you to access advanced features, which we will discuss shortly, including:

• Content library

• Statistics

• Mail

• Monetization

Facebook Creator Studio: how does it work?

What are the most interesting tools made available by Facebook Creator Studio? In addition to those that allow you to update content - such as creating a post, adding a video, editing audio tracks and broadcasting live - we draw your attention to the following additional features:

Statistical data: it is a very interesting section, because through numbers you can measure the success of your action, in relation to the response of the public. What kind of content has been most involved ? How did your followers react ? The answer to these questions is fundamental for profiling the public in view of possible social media marketing strategies.

Search engine: it is used to filter contents by keyword, whether they are post-text with photos, videos, links etc. It makes it easier to manage every single content and is very useful when you have multiple pages and a lot of material to organize.

Mail Tab: allows you to manage Facebook Messenger, as well as comments on posts, as well as those on the linked Instagram account. An important tool to facilitate communication with the public which, in order to be effective, must be reactive and almost instantaneous.

Furthermore, if you manage to manage more than one Fanpage for your business, for example an institutional one and one or more related to products / services, Creator Studio allows, by accessing the administrator account, to view all of them and to make them interact - if appropriate - with content cross-posting . Then you can work on the data collected with your team through other features made available by the famous social network such as Facebook Workplace .

Creator Studio: monetization and business marketing

As regards the use of FCS for corporate marketing, it is clear that involving the public, studying their reactions and finally segmenting them, allows you to develop effective social digital marketing strategies. But Facebook Creator Studio also has a monetization function, which offers the opportunity to earn directly from the content published on the Fanpage, in addition to the digital advertising features made available by the platform.

The first thing to check is if your business page is eligible for monetization. Click on the corresponding tab and check if the criteria to access this function are met.

If the status is green, it means that your Fanpage meets the requirements; if it is orange it means that potentially the page will be able to start earning, but it is not yet suitable; if the status is red, it means that the page does not qualify, or that it may violate some guidelines.

If the state traffic light is green, you can send the request to start using one of the three earning modes:

In-stream insertions: short insertions included in the videos.

Brand Collabs Manager: partnership with brands that want to collaborate in sharing content with the audience of your Fanpage.

Subscriptions: exclusive content, with a monthly cost, for fans of your community .

We mentioned the eligibility criteria for monetization on FCS. But what are they specifically? 

Meanwhile, the number of followers , equal to at least 10,000, to access the " In-stream insertions " mode . And then great importance is given to the involvement of the public : therefore a minimum of views / interactions are required.

For all the details, please refer to the section in question of Creator Studio, where all the necessary requirements and how to obtain them are illustrated in detail.