What is the role & importance of E-commerce Development?

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The development of e-commerce has now become an integral part of many online activities, be it products or services.

Thanks to the experience in the design of Enterprise web applications aimed at both the B2B and B2C world, We can offer its customers complete support in designing an e-commerce strategy, in designing professional and performing sales platforms, in implementing additions and migrations: in short, to guarantee high technical consultancy and a complete range of services for the development of e-commerce solutions.


The e-commerce solutions developed by Web digital media group can be considered scalable and secure, and at the same time rich in functionality and advanced performance to meet the different sales needs and modulate on different market sizes.

In particular, our software house in London offers two complete solutions for B2B and B2C e-commerce, providing for each package and depending on the requirements necessary for each company, some modules that we consider among the most useful for companies that decide to try their hand. with online sales:

  • Integrated CMS: a system for managing and updating content and pages accessible from a dedicated panel and designed to be easily used by non-technical personnel
  • SEO technical optimization for the positioning of your products in search engines
  • Integration with the safest payment methods (e.g. PayPal and credit card circuits)
  • Monitoring of the sales flow and delivery track
  • Warehouse and inventory management
  • Integration with company management


Because your online shop is not only immediately performing in technical terms, but also and above all profitable in terms of feedback in actual sales, our E Commerce website development experts can support initiatives related to marketing strategy and more generally of so-called user experience: the ultimate aim is always to increase the inputs in terms of buyers, improving the user / customer experience on the platform, streamline the purchasing processes and make them quick, effective and safe, activate re-engagement strategies, reduce the risk of "abandoned carts" and encourage the finalization of the purchase.

What is an e-commerce?

E-Commerce, also known as e-Business or electronic commerce, is simply the sale and purchase of services and goods on an electronic medium, such as the Internet.

It implies inextricably the electronic transfer of data and an economic transaction between the parties: in a nutshell, yes, online shopping as we commonly know it (e.g. buying a new pair of shoes or booking a theater ticket) but also any online purchase process in which a payment takes place, whether you do it from desktop, mobile or from your Smartphone, for example the renewal of a registration or the payment of your child's canteen fee on the municipality portal.

Of course: these are different e-commerce, more or less complex and more or less sophisticated, but in fact so-called "e-commerce" modules.

Vice versa - and we say this because this aspect has often emerged from comparisons with different customers - there may be some applications that in many respects recall typical characteristics of e-commerce development, for example product lists, product sheets and related resources, which however do not provide for the final online purchase 8 for example refer to a more traditional transfer): in this case we do not have an e-commerce but a catalog type module.

E-commerce sites are online portals that facilitate the internet transactions of goods and services through the transfer of information.

Today, however, a good web portal is all that an online transaction needs.

Types of e-Commerce websites: the main categories

There are several e-commerce sites for each sector of application: the most common type is retail - the classic B2C e-commerce to be clear, but there are also many other types: online auction websites, business-to-business sales to facilitate business flows between companies, finance management websites.

Business-to-Business (B2B) : it is an e-commerce dedicated to the B2B world, created to automate the order and purchase processes with its business customers, simplify relationships and exchanges with customers, suppliers and partners, plan and manage production and warehouse processes.
Business-to-Consumer : it is the classic online shop, which is possible not only to manage independently, but which can also be easily customized and adapted to the needs of the individual company and to the characteristics of the products and services on sale.
Consumer-to-Consumer: Electronic transactions of goods and services between consumers, mainly through third parties.
Consumer-to-Business: Electronic transactions of goods and services in which individuals offer products or services to businesses.

How an e-commerce site works?

An e-Commerce operates through a series of steps that use the website code, the database and any third party applications as a payment process / gateway.

An e-Commerce website generally uses an SSL certificate to protect all the data that is transferred: important data, such as credit card numbers or delivery addresses, should never be stored in the website database.

When an order is placed, the customer's purchase and payment information should instead enter a specific "admin" section of management and made accessible only in a protected manner, with users and access privileges calmed.

Through the management section, the e-Commerce owner is also always able to add new products, update those already in the catalog and keep the updating of the various sections of the website in general.

E-commerce development: ICT technological

We use state-of-the-art technologies: WEB Enterprise applications based on platforms such as JAVA EE and Python Django, we design innovative user experiences, exploiting SPA solutions based on the Angular framework.

In the mobile world we range from native development for OS Android and iOS , to the creation of cross-platform solutions on hybrid technologies (Cordova, Ionic and Google Flutter).

E Commerce development in London and India: Design & Development

Thanks to its development team specialized in the design and development of e-commerce, Web Digital Media Group ICT London now has the opportunity to offer its own solutions, not based on "pre-packaged" third platforms: tools designed and developed internally with considerable effort both in search terms for the most performing technologies, both for defining product requirements but which allow us today to offer our customers a product that is finally free from the logic and construction limits of some of the most popular pre-packaged platforms (see for example Magento or Woocommerce ), an incredibly scalable and modular product whose control is total and complete.

Whether you are looking to improve the performance of your B2C / B2B shop or design it from scratch, we are able to offer a complete technical development, from preliminary analysis to the operational implementation of the application, from integration with third-party systems to support SEO: if you are looking for a complete professional consultancy in the development of e-commerce we are available to offer you solutions that are truly tailored to you and can be increased over time, hand in hand with the growth of your online shop.

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