7 Basic Elements for a Successful Website

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Every year, a new website design element emerges in the web designing industry. It is not mandatory for a website to have all the elements but at least incorporate some of them. The 7 important elements that a website should have are discussed below:

1: Unique Typography
Most of the companies have a particular style, font, size, and typography. It helps the customers in immediately identifying the company versus the competitors. Therefore, a lot of attention is nowadays given to selecting the fonts to be used in the website. Designers always have various font options to choose from.
 
The web typography includes the headers of the pages that helps in keeping the website organized and look beautiful. It is not anything new, but the difference now is that the selection of fonts has grown tremendously.

Typography uses a single trend of design across the whole website and thereby leads the customer and readers to different parts of the website.

2: Flat Design
Instead of having a 3-D effect or any other, flat design showcases simplicity in the appearance, simple illustrations, and bright colors.
Using a flat design, the focus remains on the company’s content. Everything is so simple and visible that the reader won’t have to search for proceeding further.

3: Hover Effects

With the help of hover effects, you can easily identify which page you are on. By placing the mouse curser on a page of the website, the color changes and highlights to let you know where you are looking. In order give an extraordinary user experience having hover effects in the website are a must.

4: Scroll to Page Sections
You must have seen a website that has a feature using which you click on the link and it takes you to another part of the page. For better usability, scrolling is a much better option.

The importance of having scrolled to page sections is that everything is displayed on a single page and there is no need to load more pages for getting the product or content you are looking for. Just scroll up or down, and everything is right there for you.

5: Giant Product Images
You must have noticed this recently that B2B websites are now a day’s focusing on making their product image larger or we must say, giant. It is nothing but design techniques that helps in highlighting all the important features so that they can be seen more and more by the customers.

6: In-Depth Product Videos

In order to discuss the benefits of the products, companies have also started taking help of in-depth videos. According to a survey, it is also found that about 43% of the B2B customers watch online videos to research any product in depth.
Videos help a lot in the decision-making process and therefore are an important element of web designing.

7: Large, Responsive Images
Last but not the least is responsive images. Large and responsive images always attract customers as they are clearly visible on all the devices be it a mobile, desktop, smartphones, or tablet.

Do let us know if you have any other design element that should be incorporated in the website. We at Sites Simply are expert website design developers helping brands all over the world. Contact us for all web design services.

How to set up ecommerce shopping cart feature

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With a range of online free tools and web hosting packages available at great prices, there is simply no reason for entrepreneurs to hide themselves from selling online, if they really have that passion. So, whether you need some retouching or looking forward to have it built entirely from scratch, here are the top keynotes on creating an eCommerce store all by yourself:

Before you actually start building
Before you actually get into the market, you should have an idea what exactly are your business needs. What type of products do you actually want to sell? Which audience do you want to target? And, how interactive do you wish your website interface to be?

Steps to build your own eCommerce shopping cart:

Register a domain

Having a domain name is the first step to building your own online store. Since the domain name is the identity of your store, you should spend some quality time in buying the perfect domain that can represent your store.

Web Hosting Services
Choosing the perfect & best hosting service is quite crucial for your online store to run smoothly online. There is a great range of hosting service providers from where you can choose the most suitable server settings. From unlimited to dedicated serves, and many other types, you can choose the best suited hosting solution for you. While settling for a website hosting services you should also consider that your web hosting service provider offers 99 % up-time guarantee, dedicated technical support, bandwidth, and many more features.

Choosing the right eCommerce package
There are two methods that can help you build your online web store, either you go for a hosted solution or you can build your own online store. Hosted eCommerce solutions basically have commerce templates to help vendors start their online store. Hosted at their own servers these eCommerce solution providers help you to create your own store.

With rise in technologies, numerous online web stores also rose to power. And, who does not want to relish the comfort of shopping online. Whether its apparel, groceries, or any other services you look forward to, today we have a whole lot of options in the forms of online stores. Setting up an online store is way much different than creating a blog, so try to follow these steps and you can easily create your store without spending a hefty amount in the development work.

Guide To Global E-commerce

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If you are looking to expand the e-commerce business globally, then it is very important to understand the expectations and understanding of the local customers. Without doing this, the perception of the brand in people’s mind will get affected, and it also the impact how they would buy from your website.

Below mentioned are a few examples of the expectations of customers from different locations:
•    People from Germany always look for various payment options
•    People from Japan always look for input fields for two different scripts when they enter their name.
•    People from France, however, look for Single Euro Payment Area (SEPA) compliant option for payment in the process of providing details for their bank account.
Just like them, every county’s citizens have a different set of expectations. When you are planning for expanding internationally, do take the citizen’s values seriously. After all you are selling for the citizens.  Here are some tips to be considered before going globally:

1.    Be clear with the local regulations and laws
Each country has its own local laws and regulations for every sort of market. In the field of e-commerce, the German law states to have an Impressive page for Germans whereas, in Australia, a website should have a price display that includes Goods and Service tax for Australia.

2.    Be sure that the sizes and measurements are transformed appropriately
This looks like a basic rule that need not to be listed, but there are a lot of websites that do not follow this. A lot of websites lack in converting the product measurements into the local system that is used in operations there. If there are no chances to change the size in the local format, then provide a size conversion table that can be used to convert the sizes accordingly.

3.    Language and labeling

Make sure that the local language is used while labeling the local version of the e-commerce website. It will help the customers in locating the product they want to make the purchase for. Even if the same language is used in the region, make sure that certain spellings are tailored as per the region. It helps a lot in increasing the brand awareness.

4.    Payment mode and delivery options
While opting for international e-commerce, a lot of websites lack in providing an option to make in-region purchases. Therefore, offer a payment method and delivery option that is being used locally. Also, don’t forget to add card payment options that are the most preferred way of payment in the world.

The bottom line
In order to understand global e-commerce better, it is very important to list the points to be implemented in the website. Also, make sure to take professional e-commerce web designing services

Online. E-commerce   

At Sites Simply, we have a dedicated team of webs designers and developers to cater all your needs. Also, do not forget to take feedback's from locals to make sure how the website looks and makes the customer feel.

How to set up Google analytic and Google Webmaster code

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Are you able to track the incoming visitors to your website? What if your website has some serious technical errors? Well! You don’t actually need to panic? All you have got to do is simply set up Google analytics & Google webmaster tools. But, before you set up your analytic code, you must know why you need to set up Google analytic & webmaster.

Why you need to set up Google analytics?

Google analytic helps webmasters to keep a track of the traffic, upcoming sources, and the number of visits your website gets.

How to set up analytic on your website?

•    To start firstly, you sign your Google Analytics account, and go to the admin tab.
•    Go to the account & property tabs, choose the property you are working with.
•    Now click on the Tracking Info>Tracking code.
•    You will now receive a tracking snippet, in a box. It is basically a JavaScript that starts from <script> and ends at </script>.
•    Note: Don’t ever try to edit this snippet and also don’t use it for multiple domains. Every tracking code has a unique ID that responds to each property of Google analytics, so don’t try to mix the code from different properties.
•    Now you need to copy this snippet and paste it into the web page you want to track. In case you want to keep a track of the traffic on your website, it is best to add this snippet in the homepage.
•    Add this tracking code into the HTML of the website just after the </head> tag.
•    After you are done with this process, you can check if the set up has been correctly pasted.      
•    You will now be able to know your traffic sources.

What is Google webmaster Tools?

According to Matt Cutts of Google, the very mistake most common in website owners is that they do not make proper use of free online webmaster resources. So, if too care about people finding your website, then you must need to set up the Google Webmaster tools.

Google Webmaster Tools (GWT) help webmasters’ to take care of their all the technicalities associated with their website. Moreover, Google also uses this tool as a medium to communicate with website owners, and if there is any crucial message related to your website, then you are surely catch it up.

How to set up Google webmaster tools?

•    Log into Google webmaster with your Google account
•    Click on add a site from the page that appears.
•    You will be then asked to verify if the website belongs to you. You will receive a number of options.
•    After you have verified your website, you need to create & submit a sitemap. A sitemap is basically a simple file that tells about the pages on your website.
•    You have successfully set up Google webmaster tools.

Start Earn Money with Affiliate Marketing Program

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Affiliate marketing is the most used and popular online marketing techniques used by various online businesses across so many verticals. There are so many reasons why affiliate marketing is admired so much. One of the reasons includes comparatively small audience and deep pool of affiliate partners willing to pay for new customer acquisition.

In order to generate revenue from affiliate marketing, proper strategies and plans are used and we help in assist users in developing affiliate marketing programs. Below mentioned are some of the strategies that are used by businesses for affiliate marketing:

1.    Affiliate Marketing using coupons
You may have seen a lot of coupon providing websites. These websites work as an affiliate for online companies by offering a discount or free coupons along with tips to redeem them. The brands that are throwing discount coupons want as many visitors as possible with the help of affiliates. The affiliate sites in return are paid for the amount of traffic they diverted to help them accomplish the goal.

2.    Affiliate marketing by reviewing products
The best affiliate strategy to earn money is via online review sites. There are so many product reviewing sites that act the best driving element for affiliate marketing strategies. The reviews is written about a gadget or a book along with all the specifications and in the last, link to the websites where are available to be bought are mentioned. The users can buy the product, gadget, or anything from those sites.

3.    Affiliate marketing using banner ads
The affiliate links look like banner ads but are placed on the website manually. They are actually links in the form of an image or banner without any text. Users sometimes can’t recognize banner ads and affiliate link. The site, on which the affiliate link is placed, gets paid whenever someone clicks on the banner. 

4.    By using Offline Model

This can also be termed as word-of-mouth marketing technique. In this, the host that is doing the marketing is paid. Through the affiliate link, the host can request his / her listeners to take a few seconds and visit a website.

Bottom Line
For affiliate marketing, so many techniques can be used and implemented. If you are also looking forward to start an affiliate marketing program and need assistance in making a strategy, then contact us. We have professional Affiliate marketing consultants to help you in each and every process involved. 

E-commerce Shopping Carts Development

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What is an online shopping cart?

Shopping cart is a piece of e-commerce software that allows the visitors of an e-commerce website to choose items to purchase and is generally known as the shopping basket. It acts as a virtual shopping basket to track the users for their orders and then further allowing them to purchase or add/remove items. It sends order information to the merchant whenever a customer decides to check-out.

Go Global with your online business and e-commerce shopping carts?

Today all the online e-commerce companies are making money by selling products all over the world. By becoming global, anyone can access it from anywhere in the world and can shop online. The number of people moving towards online shopping is increasing day by day significantly. If your business is not online globally, then you may lose a big amount of target audience over competitors.

Why choose us over others for E-commerce shopping cart development and e-commerce hosted solutions?
Today, a lot of online stores are available to be used free. All you need is to download them and get going as per the instructions. This is not enough. You may like the free ones, but they do not have enough features to fulfill all your needs. It may also be possible that using the free ones, you will not be able to easily manage the customers. Also, these shopping carts are not secure and may lead to data theft and bugs stealing all the customers’ information like credit card details, merchant account information, order information etc.

By choosing Sites Simply with affordable e-commerce shopping cart packages and e-commerce hosted solutions, all your needs will be fulfilled. The chances for you to grow in the online market will increase and you can assure that your customers are safe and their information is secure.

We are all set to assist you in developing your ecommerce shopping cart and making you a winner of the online world. Just give us a call and we would be happy to help.

Top Features Your Ecommerce Store Must Have

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While building an eCommerce store, there are many factors one needs to consider. There are some indispensable features; a powerful eCommerce store just can’t let go off. Given below are some of the essential features your store must be equipped to make it user-friendly and cater to the needs of your users more efficiently.

Search Box: The search box is an essential part of a web store. A well defined & positioned search box allows visitors to search for the product of their choice without any hassle.

Featured Products:
The featured products feature inform your visitors about latest offers, available catalog, sales offer, and everything else you want them to know.

Related product:
The related product feature basically gives an idea to your visitors what else they can consider along with the product they are buying. A catchy line can definitely urge them to take a look at what others had liked along with the product. It is indeed a great idea for up-selling.

Newsletter Subscription:
Almost every website has newsletter subscription option so that their users can easily get updates about their latest offers, deals, and discounts. Also, this helps companies to build their mailing list for marketing campaigns.

Product Zoom: A product zoom features allows your visitors to have a good look of your product & catch up with the minute details. This is a well known fact that before buying customers would surely like to check the product on and would want to touch & feel the product or at least have a good view of the product they are about to buy. So, a good product zoom feature can actually give them an insight into the product and other details.

Good Navigation: Having a proper navigation bar is quintessential for an eCommerce website, so that users can easily access the various sections of the website.

Multi-vendor software: Having a multi vendor software allows you to do business in a whole new way, and connect to vendors sell products to customers without having to handle the product management on your own.

Good Return Policy:
A good return policy assures your customers that they can always shop freely, without worrying about buying a wrong product.

With a good Ecommerce Hosted Solutions you can easily create your online store, but keep in mind to include these essential features. With SiteSSimply, you can easily create your online store at the best prices.
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