How to use Facebook Creator Studio for the Corporate Fanpage

Learn how to use Facebook Creator Studio: create engagment with your audience and measure the results of the company page.

Any news presented by the most used social network in the world deserves to be explored. This is the case of Facebook Creator Studio which aims to be the "hub" for the management and measurement of corporate and non-corporate pages. Through the various features of this platform, it is possible not only to create content, but also to study how your audience reacts and interacts.

Facebook Creator Studio: what is it?

The " Publishing Tools " option , in the Fanpage menu, has become " Creator Studio ". It is a platform that provides users with all the tools necessary to publish, measure and monetize on Facebook pages and Instagram accounts.

Let's see what the FCS home interface looks like to better understand how it works. The posts that have been published are listed and shown in the center. For each of them, by clicking on the " Details " icon it is possible to see the data relating to the interaction, exploiting useful information to increase the CTR . The upper menu also allows you to keep track of any scheduled or draft contents .

The menu on the left of the homepage allows you to access advanced features, which we will discuss shortly, including:

• Content library

• Statistics

• Mail

• Monetization

Facebook Creator Studio: how does it work?

What are the most interesting tools made available by Facebook Creator Studio? In addition to those that allow you to update content - such as creating a post, adding a video, editing audio tracks and broadcasting live - we draw your attention to the following additional features:

Statistical data: it is a very interesting section, because through numbers you can measure the success of your action, in relation to the response of the public. What kind of content has been most involved ? How did your followers react ? The answer to these questions is fundamental for profiling the public in view of possible social media marketing strategies.

Search engine: it is used to filter contents by keyword, whether they are post-text with photos, videos, links etc. It makes it easier to manage every single content and is very useful when you have multiple pages and a lot of material to organize.

Mail Tab: allows you to manage Facebook Messenger, as well as comments on posts, as well as those on the linked Instagram account. An important tool to facilitate communication with the public which, in order to be effective, must be reactive and almost instantaneous.

Furthermore, if you manage to manage more than one Fanpage for your business, for example an institutional one and one or more related to products / services, Creator Studio allows, by accessing the administrator account, to view all of them and to make them interact - if appropriate - with content cross-posting . Then you can work on the data collected with your team through other features made available by the famous social network such as Facebook Workplace .

Creator Studio: monetization and business marketing

As regards the use of FCS for corporate marketing, it is clear that involving the public, studying their reactions and finally segmenting them, allows you to develop effective social digital marketing strategies. But Facebook Creator Studio also has a monetization function, which offers the opportunity to earn directly from the content published on the Fanpage, in addition to the digital advertising features made available by the platform.

The first thing to check is if your business page is eligible for monetization. Click on the corresponding tab and check if the criteria to access this function are met.

If the status is green, it means that your Fanpage meets the requirements; if it is orange it means that potentially the page will be able to start earning, but it is not yet suitable; if the status is red, it means that the page does not qualify, or that it may violate some guidelines.

If the state traffic light is green, you can send the request to start using one of the three earning modes:

In-stream insertions: short insertions included in the videos.

Brand Collabs Manager: partnership with brands that want to collaborate in sharing content with the audience of your Fanpage.

Subscriptions: exclusive content, with a monthly cost, for fans of your community .

We mentioned the eligibility criteria for monetization on FCS. But what are they specifically? 

Meanwhile, the number of followers , equal to at least 10,000, to access the " In-stream insertions " mode . And then great importance is given to the involvement of the public : therefore a minimum of views / interactions are required.

For all the details, please refer to the section in question of Creator Studio, where all the necessary requirements and how to obtain them are illustrated in detail.

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The Best Links That Help the Site to Position Itself in the SERP

Positioning a site on Google requires the utmost attention and the study of SEO on and off page.

One of the most popular techniques for positioning the site has always been link building , i.e. the possibility of obtaining backlinks on other websites that refer to one's own.

This technique had undergone a great use (and abuse), that is to say that only the amount of links that directed to their portal to position themselves in Google counted. Google has understood the antiphon and has changed the algorithms, introducing controls to evaluate the quality of the backlinks and to penalize those who resort to junk links on sites without any reliability, only to position themselves on Google .

Still today, link building is an exceptional tool for positioning on Google but still requires some preliminary study to ensure that the links are of excellent quality and are positioned on sites that enjoy a good positioning on Google: otherwise, or in the case spam, you risk significant penalties.

Today a link builder has to focus only on quality and patience, to better monitor link building activity.

But how to evaluate the links? How to understand when they are quality? Here are some useful tips for choosing links and sites where link building really well .

How to best evaluate the links? Some New York SEO  advice.

To obtain good results in terms of Google positioning, link building must be done using quality links. Here are some tips to understand when a link is quality and when it is not (and therefore you must avoid it).

1. Link indexing . Although it is a trivial observation, keep in mind: if the page hosting the link is not indexed on Google, the consequence is that your site in turn will not be indexed. A link without indexing has zero effectiveness, always check the reference site well.
2. Beware of no follow links, because they are links that have no power to position you on Google. An example of a no follow link? The majority of those who are present in the forums, for example.
3. Authoritativeness of the site that links to it. Obviously the authoritativeness of the site that links to it has an important meaning for evaluating the quality of the link.
4. Insert the link naturally. Google considers suspicious and unnatural links that, for example, are inserted in the title of the page: insert them naturally in the text to avoid these problems. (Read this in-depth article on natural links ).
5. Choose themed links. Google looks at the quality of the link and the content as a whole. So if he realizes that you have linked your site, which for example talks about transfer market, starting from an article on a site that talks about shoes, he will evidently consider the link of poor quality because it is inconsistent. Google always looks at the quality of the content and the link, theoretically, is a deepening offered to the reader, so in these cases you risk a penalty. Choose only the best sites that deal with topics similar to yours to host your links and you will avoid this type of problem.
6. Amount of links on the page. If in an article you are the only one to have a link, then consequently the link juice, that is the strength of the link for positioning, is at its maximum. However, if there are multiple links, its value consequently decreases.

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What is the role & importance of E-commerce Development?

The development of e-commerce has now become an integral part of many online activities, be it products or services.

Thanks to the experience in the design of Enterprise web applications aimed at both the B2B and B2C world, We can offer its customers complete support in designing an e-commerce strategy, in designing professional and performing sales platforms, in implementing additions and migrations: in short, to guarantee high technical consultancy and a complete range of services for the development of e-commerce solutions.

The e-commerce solutions developed by Web digital media group can be considered scalable and secure, and at the same time rich in functionality and advanced performance to meet the different sales needs and modulate on different market sizes.

In particular, our software house in London offers two complete solutions for B2B and B2C e-commerce, providing for each package and depending on the requirements necessary for each company, some modules that we consider among the most useful for companies that decide to try their hand. with online sales:

• Integrated CMS: a system for managing and updating content and pages accessible from a dedicated panel and designed to be easily used by non-technical personnel
• SEO technical optimization for the positioning of your products in search engines
• Integration with the safest payment methods (e.g. PayPal and credit card circuits)
• Monitoring of the sales flow and delivery track
• Warehouse and inventory management
• Integration with company management

Because your online shop is not only immediately performing in technical terms, but also and above all profitable in terms of feedback in actual sales, our E Commerce website development experts can support initiatives related to marketing strategy and more generally of so-called user experience: the ultimate aim is always to increase the inputs in terms of buyers, improving the user / customer experience on the platform, streamline the purchasing processes and make them quick, effective and safe, activate re-engagement strategies, reduce the risk of "abandoned carts" and encourage the finalization of the purchase.

What is an e-commerce?

E-Commerce, also known as e-Business or electronic commerce, is simply the sale and purchase of services and goods on an electronic medium, such as the Internet.

It implies inextricably the electronic transfer of data and an economic transaction between the parties: in a nutshell, yes, online shopping as we commonly know it (e.g. buying a new pair of shoes or booking a theater ticket) but also any online purchase process in which a payment takes place, whether you do it from desktop, mobile or from your Smartphone, for example the renewal of a registration or the payment of your child's canteen fee on the municipality portal.

Of course: these are different e-commerce, more or less complex and more or less sophisticated, but in fact so-called "e-commerce" modules.

Vice versa - and we say this because this aspect has often emerged from comparisons with different customers - there may be some applications that in many respects recall typical characteristics of e-commerce development, for example product lists, product sheets and related resources, which however do not provide for the final online purchase 8 for example refer to a more traditional transfer): in this case we do not have an e-commerce but a catalog type module.

E-commerce sites are online portals that facilitate the internet transactions of goods and services through the transfer of information.

Today, however, a good web portal is all that an online transaction needs.

Types of e-Commerce websites: the main categories

There are several e-commerce sites for each sector of application: the most common type is retail - the classic B2C e-commerce to be clear, but there are also many other types: online auction websites, business-to-business sales to facilitate business flows between companies, finance management websites.

Business-to-Business (B2B) : it is an e-commerce dedicated to the B2B world, created to automate the order and purchase processes with its business customers, simplify relationships and exchanges with customers, suppliers and partners, plan and manage production and warehouse processes.

Business-to-Consumer : it is the classic online shop, which is possible not only to manage independently, but which can also be easily customized and adapted to the needs of the individual company and to the characteristics of the products and services on sale.

Consumer-to-Consumer: Electronic transactions of goods and services between consumers, mainly through third parties.

Consumer-to-Business: Electronic transactions of goods and services in which individuals offer products or services to businesses.

How an e-commerce site works?

An e-Commerce operates through a series of steps that use the website code, the database and any third party applications as a payment process / gateway.

An e-Commerce website generally uses an SSL certificate to protect all the data that is transferred: important data, such as credit card numbers or delivery addresses, should never be stored in the website database.

When an order is placed, the customer's purchase and payment information should instead enter a specific "admin" section of management and made accessible only in a protected manner, with users and access privileges calmed.

Through the management section, the e-Commerce owner is also always able to add new products, update those already in the catalog and keep the updating of the various sections of the website in general.

E-commerce development: ICT technological

We use state-of-the-art technologies: WEB Enterprise applications based on platforms such as JAVA EE and Python Django, we design innovative user experiences, exploiting SPA solutions based on the Angular framework.

In the mobile world we range from native development for OS Android and iOS , to the creation of cross-platform solutions on hybrid technologies (Cordova, Ionic and Google Flutter).

E Commerce development in London and India: Design & Development

Thanks to its development team specialized in the design and development of e-commerce, Web Digital Media Group ICT London now has the opportunity to offer its own solutions, not based on "pre-packaged" third platforms: tools designed and developed internally with considerable effort both in search terms for the most performing technologies, both for defining product requirements but which allow us today to offer our customers a product that is finally free from the logic and construction limits of some of the most popular pre-packaged platforms (see for example Magento or Woocommerce ), an incredibly scalable and modular product whose control is total and complete.

Whether you are looking to improve the performance of your B2C / B2B shop or design it from scratch, we are able to offer a complete technical development, from preliminary analysis to the operational implementation of the application, from integration with third-party systems to support SEO: if you are looking for a complete professional consultancy in the development of e-commerce we are available to offer you solutions that are truly tailored to you and can be increased over time, hand in hand with the growth of your online shop.

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