How to use Facebook Creator Studio for the Corporate Fanpage

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Learn how to use Facebook Creator Studio: create engagment with your audience and measure the results of the company page.

Any news presented by the most used social network in the world deserves to be explored. This is the case of Facebook Creator Studio which aims to be the "hub" for the management and measurement of corporate and non-corporate pages. Through the various features of this platform, it is possible not only to create content, but also to study how your audience reacts and interacts.

Facebook Creator Studio: what is it?

The " Publishing Tools " option , in the Fanpage menu, has become " Creator Studio ". It is a platform that provides users with all the tools necessary to publish, measure and monetize on Facebook pages and Instagram accounts.

Let's see what the FCS home interface looks like to better understand how it works. The posts that have been published are listed and shown in the center. For each of them, by clicking on the " Details " icon it is possible to see the data relating to the interaction, exploiting useful information to increase the CTR . The upper menu also allows you to keep track of any scheduled or draft contents .
The menu on the left of the homepage allows you to access advanced features, which we will discuss shortly, including:

Content library
Statistics
Mail
Monetization

Facebook Creator Studio: how does it work?

What are the most interesting tools made available by Facebook Creator Studio? In addition to those that allow you to update content - such as creating a post, adding a video, editing audio tracks and broadcasting live - we draw your attention to the following additional features:

Statistical data: it is a very interesting section, because through numbers you can measure the success of your action, in relation to the response of the public. What kind of content has been most involved ? How did your followers react ? The answer to these questions is fundamental for profiling the public in view of possible social media marketing strategies.

Search engine: it is used to filter contents by keyword, whether they are post-text with photos, videos, links etc. It makes it easier to manage every single content and is very useful when you have multiple pages and a lot of material to organize.

Mail Tab: allows you to manage Facebook Messenger, as well as comments on posts, as well as those on the linked Instagram account. An important tool to facilitate communication with the public which, in order to be effective, must be reactive and almost instantaneous.

Furthermore, if you manage to manage more than one Fanpage for your business, for example an institutional one and one or more related to products / services, Creator Studio allows, by accessing the administrator account, to view all of them and to make them interact - if appropriate - with content cross-posting . Then you can work on the data collected with your team through other features made available by the famous social network such as Facebook Workplace .

Creator Studio: monetization and business marketing

As regards the use of FCS for corporate marketing, it is clear that involving the public, studying their reactions and finally segmenting them, allows you to develop effective social digital marketing strategies. But Facebook Creator Studio also has a monetization function, which offers the opportunity to earn directly from the content published on the Fanpage, in addition to the digital advertising features made available by the platform.

The first thing to check is if your business page is eligible for monetization. Click on the corresponding tab and check if the criteria to access this function are met.

If the status is green, it means that your Fanpage meets the requirements; if it is orange it means that potentially the page will be able to start earning, but it is not yet suitable; if the status is red, it means that the page does not qualify, or that it may violate some guidelines.

If the state traffic light is green, you can send the request to start using one of the three earning modes:

In-stream insertions: short insertions included in the videos.

Brand Collabs Manager: partnership with brands that want to collaborate in sharing content with the audience of your Fanpage.

Subscriptions: exclusive content, with a monthly cost, for fans of your community .

We mentioned the eligibility criteria for monetization on FCS. But what are they specifically? 
Meanwhile, the number of followers , equal to at least 10,000, to access the " In-stream insertions " mode . And then great importance is given to the involvement of the public : therefore a minimum of views / interactions are required.

For all the details, please refer to the section in question of Creator Studio, where all the necessary requirements and how to obtain them are illustrated in detail.

The Best Links That Help the Site to Position Itself in the SERP

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Positioning a site on Google requires the utmost attention and the study of SEO on and off page.

One of the most popular techniques for positioning the site has always been link building , i.e. the possibility of obtaining backlinks on other websites that refer to one's own.

This technique had undergone a great use (and abuse), that is to say that only the amount of links that directed to their portal to position themselves in Google counted. Google has understood the antiphon and has changed the algorithms, introducing controls to evaluate the quality of the backlinks and to penalize those who resort to junk links on sites without any reliability, only to position themselves on Google .



Still today, link building is an exceptional tool for positioning on Google but still requires some preliminary study to ensure that the links are of excellent quality and are positioned on sites that enjoy a good positioning on Google: otherwise, or in the case spam, you risk significant penalties.
Today a link builder has to focus only on quality and patience, to better monitor link building activity.

But how to evaluate the links? How to understand when they are quality? Here are some useful tips for choosing links and sites where link building really well .

How to best evaluate the links? Some New York SEO  advice.

To obtain good results in terms of Google positioning, link building must be done using quality links. Here are some tips to understand when a link is quality and when it is not (and therefore you must avoid it).
  1. Link indexing . Although it is a trivial observation, keep in mind: if the page hosting the link is not indexed on Google, the consequence is that your site in turn will not be indexed. A link without indexing has zero effectiveness, always check the reference site well.
  2. Beware of no follow links, because they are links that have no power to position you on Google. An example of a no follow link? The majority of those who are present in the forums, for example.
  3. Authoritativeness of the site that links to it. Obviously the authoritativeness of the site that links to it has an important meaning for evaluating the quality of the link.
  4. Insert the link naturally. Google considers suspicious and unnatural links that, for example, are inserted in the title of the page: insert them naturally in the text to avoid these problems. (Read this in-depth article on natural links ).
  5. Choose themed links. Google looks at the quality of the link and the content as a whole. So if he realizes that you have linked your site, which for example talks about transfer market, starting from an article on a site that talks about shoes, he will evidently consider the link of poor quality because it is inconsistent. Google always looks at the quality of the content and the link, theoretically, is a deepening offered to the reader, so in these cases you risk a penalty. Choose only the best sites that deal with topics similar to yours to host your links and you will avoid this type of problem.
  6. Amount of links on the page. If in an article you are the only one to have a link, then consequently the link juice, that is the strength of the link for positioning, is at its maximum. However, if there are multiple links, its value consequently decreases.


What is the role & importance of E-commerce Development?

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The development of e-commerce has now become an integral part of many online activities, be it products or services.

Thanks to the experience in the design of Enterprise web applications aimed at both the B2B and B2C world, We can offer its customers complete support in designing an e-commerce strategy, in designing professional and performing sales platforms, in implementing additions and migrations: in short, to guarantee high technical consultancy and a complete range of services for the development of e-commerce solutions.


The e-commerce solutions developed by Web digital media group can be considered scalable and secure, and at the same time rich in functionality and advanced performance to meet the different sales needs and modulate on different market sizes.

In particular, our software house in London offers two complete solutions for B2B and B2C e-commerce, providing for each package and depending on the requirements necessary for each company, some modules that we consider among the most useful for companies that decide to try their hand. with online sales:

  • Integrated CMS: a system for managing and updating content and pages accessible from a dedicated panel and designed to be easily used by non-technical personnel
  • SEO technical optimization for the positioning of your products in search engines
  • Integration with the safest payment methods (e.g. PayPal and credit card circuits)
  • Monitoring of the sales flow and delivery track
  • Warehouse and inventory management
  • Integration with company management


Because your online shop is not only immediately performing in technical terms, but also and above all profitable in terms of feedback in actual sales, our E Commerce website development experts can support initiatives related to marketing strategy and more generally of so-called user experience: the ultimate aim is always to increase the inputs in terms of buyers, improving the user / customer experience on the platform, streamline the purchasing processes and make them quick, effective and safe, activate re-engagement strategies, reduce the risk of "abandoned carts" and encourage the finalization of the purchase.

What is an e-commerce?

E-Commerce, also known as e-Business or electronic commerce, is simply the sale and purchase of services and goods on an electronic medium, such as the Internet.

It implies inextricably the electronic transfer of data and an economic transaction between the parties: in a nutshell, yes, online shopping as we commonly know it (e.g. buying a new pair of shoes or booking a theater ticket) but also any online purchase process in which a payment takes place, whether you do it from desktop, mobile or from your Smartphone, for example the renewal of a registration or the payment of your child's canteen fee on the municipality portal.

Of course: these are different e-commerce, more or less complex and more or less sophisticated, but in fact so-called "e-commerce" modules.

Vice versa - and we say this because this aspect has often emerged from comparisons with different customers - there may be some applications that in many respects recall typical characteristics of e-commerce development, for example product lists, product sheets and related resources, which however do not provide for the final online purchase 8 for example refer to a more traditional transfer): in this case we do not have an e-commerce but a catalog type module.

E-commerce sites are online portals that facilitate the internet transactions of goods and services through the transfer of information.

Today, however, a good web portal is all that an online transaction needs.

Types of e-Commerce websites: the main categories

There are several e-commerce sites for each sector of application: the most common type is retail - the classic B2C e-commerce to be clear, but there are also many other types: online auction websites, business-to-business sales to facilitate business flows between companies, finance management websites.

Business-to-Business (B2B) : it is an e-commerce dedicated to the B2B world, created to automate the order and purchase processes with its business customers, simplify relationships and exchanges with customers, suppliers and partners, plan and manage production and warehouse processes.
Business-to-Consumer : it is the classic online shop, which is possible not only to manage independently, but which can also be easily customized and adapted to the needs of the individual company and to the characteristics of the products and services on sale.
Consumer-to-Consumer: Electronic transactions of goods and services between consumers, mainly through third parties.
Consumer-to-Business: Electronic transactions of goods and services in which individuals offer products or services to businesses.

How an e-commerce site works?

An e-Commerce operates through a series of steps that use the website code, the database and any third party applications as a payment process / gateway.

An e-Commerce website generally uses an SSL certificate to protect all the data that is transferred: important data, such as credit card numbers or delivery addresses, should never be stored in the website database.

When an order is placed, the customer's purchase and payment information should instead enter a specific "admin" section of management and made accessible only in a protected manner, with users and access privileges calmed.

Through the management section, the e-Commerce owner is also always able to add new products, update those already in the catalog and keep the updating of the various sections of the website in general.

E-commerce development: ICT technological

We use state-of-the-art technologies: WEB Enterprise applications based on platforms such as JAVA EE and Python Django, we design innovative user experiences, exploiting SPA solutions based on the Angular framework.

In the mobile world we range from native development for OS Android and iOS , to the creation of cross-platform solutions on hybrid technologies (Cordova, Ionic and Google Flutter).

E Commerce development in London and India: Design & Development

Thanks to its development team specialized in the design and development of e-commerce, Web Digital Media Group ICT London now has the opportunity to offer its own solutions, not based on "pre-packaged" third platforms: tools designed and developed internally with considerable effort both in search terms for the most performing technologies, both for defining product requirements but which allow us today to offer our customers a product that is finally free from the logic and construction limits of some of the most popular pre-packaged platforms (see for example Magento or Woocommerce ), an incredibly scalable and modular product whose control is total and complete.

Whether you are looking to improve the performance of your B2C / B2B shop or design it from scratch, we are able to offer a complete technical development, from preliminary analysis to the operational implementation of the application, from integration with third-party systems to support SEO: if you are looking for a complete professional consultancy in the development of e-commerce we are available to offer you solutions that are truly tailored to you and can be increased over time, hand in hand with the growth of your online shop.

Use Social Networks to Bring Traffic to Your Online Store

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Whether you are a social media expert or a newcomer to the party, you can still use social media to grow your business.

In this guide you will understand why social media is important for your success and how to use it to drive traffic and increase sales.

Below you will understand how to choose the right social media channels and how to measure your income on social media investment, to ensure that your efforts are paying off.

Why are social media important for e-commerce?

Although search traffic is increasing, social media is still an important traffic factor for websites.














Social shares have decreased, because users now spend less time on Facebook and more on videos and live streaming content: this type of content is less likely to link to other pages.

So, even if the number of shares seems to be decreasing, it does not mean that social media are becoming less popular, indeed, their use continues to grow, and consequently the opportunity to generate traffic is increasingly valid.

According to current projections, 90% of companies will use these channels for customer service over the next two years. This means that if you are in the remaining 10% you will risk losing customers, as they spend 20-40% more with the companies with which they have a social interaction.

Last year there were 2.46 billion social users; this year the number will rise to 2.62 billion; in three years there will be over 3 billion people using social media!

In the past, companies took it for granted that if their target market had not been teenagers or twenty something’s, they could have ignored social media: today these attract users of all age groups, ignoring them means delivering customers to competitors.

Consumers don't just have a social account; in fact they use them on average for 2 hours and 15 minutes a day, equivalent to a third of their total online time! This means that your ideal customer spends more than twice as much time on social media instead of browsing other websites.

Why don't you target them there?

How to drive traffic through social media?
  •          You can use social media for e-commerce in two different ways: to simply drive traffic to your website or to make sales.
  •           Social media covers three aspects: connections, relationships and involvement.
  •       Research shows that customers who have positive interactions with your company on social media are almost three times more likely to recommend your brand.
  •       When someone says something about your social business, it has a much wider reach than the offline world.

So to get positive interactions on social networks it is useful to publish content that resonates with your target market.

People crave human interaction: 78% of customers believe that social media marketing is the future of customer service.

Not only that: 88% of customers are less likely to buy from you if you leave their complaints on social media unanswered.

If you have a social presence and respond to a complaint, you can turn it into a success. In fact, 77% of customers improved their perception of a company after talking to them online.

Others will see that communication and resolution, which means you can improve their perception of you as well.

To be engaging you need to share images, written content and links to your website. Sharing video content will also be increasingly important: 85% of companies plan to increase it on social networks this year.

Organic content can be successful, but it also requires a lot of time and effort: that's why 94% of companies that use social networks pay for advertising and sponsored messages on Facebook.

All of these companies are already paying for social media ads and two thirds of them plan to increase their spending this year.

This should tell you two things: the first is that social advertising works, while the second is that you will have to pay to play.

But this is not the only way to attract traffic through social media.

Facebook content

Articles between 2,000 and 2,500 words receive multiple Facebook shares of articles of any other length.

Videos between 4 minutes and 4 minutes and 20 seconds in duration get more shares than other videos.

Of course, length isn't everything. You must produce high quality content that will capture your audience.

Live

Streaming video Live streaming is a huge and growing medium on social media. Users are currently uploading over 300 hours of video to YouTube every minute! People love videos, but there is something even more exciting: live video.

Almost all age categories, from teenagers to adults, create and watch live videos.
These are good for something more than just advertising. Often they will also lead to conversations: viewers respond positively because of the immediacy and the bond they create.

Most social platforms now have native live streaming features such as Facebook Live, YouTube Live, Periscope, Twitter, Snap chat, Twitch and Instagram Live. Always make sure your followers know that your live streaming will always be around the corner and make your videos authentic and informative. If you connect and create a relationship with your audience, they will not only become simple loyal fans, but they will be true supporters of your name.


Instant messaging: Here are the three main platforms and the number of monthly active users for each:
  •         WhatsApp: 1.3 billion;
  •         Facebook Messenger: 1.2 billion;
  •         WeChat: 963 million.

Artificial intelligence and chatbots can be used to automatically increase engagement using messaging channels. 54.5% of those who use social media in the United States prefer to use messaging channels rather than email, phone and online chat. 89% of consumers say they would like to use it to communicate with businesses. You can get an 88% open rate and a 56% click-through rate using Facebook Messenger. You can use messaging for the following types of communication:

  •         Automation of basic conversations;
  •         Creation of a sales funnel;
  •          Passing of advertisements;
  •          Display of resources;
  •         Sharing new content.
  •          chatbot can automate sales, the help desk, the complaints department, and more.
  •          Stories of Instagram
  •      Instagram Stories has over 250 million active users every day. The growth and popularity far exceed that of its competitor, Snapchat.


50% of companies on Instagram publish at least one story per month: 20% of these generate at least one direct message. You can also use the Story function to create simple surveys, in order to collect valuable data about your customers.

How do you sell via social media?

Are you looking to use social media to sell rather than simply increase popularity or loyalty to your brand? There are several methods of selling on social networks. Success depends in part on your target customer and the platform you use. Companies know that social networks are exclusively about being social. It makes sense to use it for traffic creation, to increase brand engagement and loyalty, but it can also be used to sell.
Once you get traffic, you can incorporate some of the following strategies to convert traffic into sales.

Paid advertisements

Social networks like Facebook and Instagram have updated their algorithms to personalize content. This means that your visible products will increasingly require the use of paid advertisements.

Remarketing

Remarketing is the continuous targeting process of a customer across multiple platforms. You may think this might bother the consumer, but it's actually the opposite! For now it is possible to follow this strategy only on Facebook and Twitter. Remarketing ads receive three times as many clicks and are four times more likely to get new customers.

In-app purchases

There are in-app ads that allow you to buy without ever leaving the social platform. You can set up shopping carts on your Facebook page offering the user the opportunity to check out without the hassle of leaving the site. They can even choose to save their credit card information so that all future transactions are done with just one click. This can be a great tactic to increase sales because it makes the shopping experience mobile and fluid. It is particularly interesting to catch so-called impulsive buyers.

Influencer marketing

Influencer marketing produces an average return of around $ 7.65 for every $ 1 spent. Influencers created 86% of the most viewed beauty videos on YouTube. This means that beauty brands themselves created only 14% of them: 70% of teen YouTube users trust influencers more than traditional celebrities. But the effectiveness of influencer marketing goes beyond videos. On Twitter, there is a 5.2-fold increase in purchase intent when consumers see tweets from both, brands and influencers.

Influencer marketing is the fastest growing method of obtaining customers.

User-generated content

It is important that you make your followers special and focus on engaging them. One way to do this is to use user-generated content. For example, you can announce that you will include your customers in your profile description.

Instagram

68% of users interact regularly with brands on Instagram.

According to Track Maven research, the ratio of interactions per Instagram post is eight times greater, on average, than any other platform. In addition, the followers you have are much more likely to see your unpaid posts than the followers on Facebook. Instagram windows are perfect for incentivizing sales directly from social networks without spending money on advertising. Keep in mind that you must never post too many product photos in your Instagram feed, it may seem too commercial and ruin your integrity and public trust.

Tips and advice to improve your social media

Automation is essential because customers expect an answer within an hour and this is impossible to do without specific chatbots.

Another tip is to keep mobile devices in mind: a huge percentage of people watch videos, ads and more on their phones. By 2020, 75% of mobile data traffic will be video!

Spend 80% of your time sharing industry news or interesting things. You should only use 20% of your time on your product.

Finally, carefully choose the social platform to use for your business, create a detailed strategy to follow and make sure at all times that your efforts are rewarded.

Conclusion

In today's world, social media and Digital marketing services is a huge part of everyday life for most people. They offer you a great opportunity to spread your brand name, make sales and create followers. But many e-commerce companies haven't fully seen the benefits of social media: if that's your case, it's not too late to double your efforts.

How to Choose a Reliable SEO Company?

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For every business, it is extremely important to develop a high-quality digital image for the digital market. As almost all businesses are available online for online customers, therefore, having a professional working quality website is a necessary resource. For every business, it is necessary to hire a Long Island SEO company to drive qualified leads by implementing a strategic marketing plan. So, an SEO company is more of an extension to your business team that works for making your website better and to get it rank well on the search engines to get searched easily by the users. Thus, it is important and more of a necessity to choose a good SEO company your every business.


How to choose a reliable SEO company?

With the growing digital expansion, there are emerging many SEO companies that offer various services such as PPC, SEM, Google Ad-words, etc. As all of them claim to be the best among all, it is important to choose the one that is really capable of fulfilling your business's digital needs. Thus, it is good to opt for a Long Island PPC company that is reliable and has a good working portfolio. Portfolios are important and to confirm them with the available list of clients is rather more important. This is crucial to prevent getting trapped in a fraudulent company. Thus, to uncover the threat of SEO frauds, it is good to hire an SEO company that is reliable and has a satisfying market reputation.


  • Check the company's specialty: An SEO Company that offers search engine optimization services has a specialty to perform a world-class SEO for specific business industry. For example, some SEO companies perform well for e-commerce websites while some companies have an interesting portfolio for banking websites, etc. So, to choose an SEO service provider that specifically deals with your business industry is an advantage and proves to be beneficial for your business.
  • Check reviews and references: If you have selected a Long Island SEM company for your business, then look for the company reviews on various review sites available on the internet. Focusing on a single review site can give you a false image; thus, consider four to five review websites for certainty.
  • Look for the company's case studies: Every company that has a strong list of case studies must mention it strongly on their websites. Thus, it is good to look for the strong case studies of the company to make a wise selection.
  • Follow the company on social media: Check the company's performance on social media and their own SEO ranking on the search engine.
  • Schedule a consultation: A free consultation for your website's performance is good to opt for.


Consider these points and choose the best SEO service provider.

What Strategies are Followed by B2B Digital Companies?

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Developing an approach for business growth is one of the essential tasks for every business. One of the top attractive strategies is to choose an effective and reliable business to business strategy with the help of a professional business to business digital company in the market that help in making strategies and work on their establishment. The complexity of digital execution has increased and they have completely replaced the traditional methods.  It is important to select a reliable b2B digital company for the compilation of digital strategies for your business. A reliable company has the required expertise and experience to support your business's digital strategy in the best possible manner.


What strategies are followed by b2b digital companies?


The digital age has changed and so are the trends. Thus, it is important for every business to business digital company to stay updated on the latest market trends. This includes how a business can market its products or services successfully to its target customers. It is required by a business to business digital company to focus on a more fluid approach. To meet the changing needs and expectations of the audience, businesses need to be updated and always ready to adapt to the changes as per requirement. There are some specific strategies of digital marketing that should be included in the digital marketing plans by every business. These business to business strategies are followed for availing the reliable market growth.


  • Website: A website is a primary and most important aspect for every digital business. It should be worked for delivering perfection and according to the changing trends; there is a need to include the most appropriate changes. In today's digital world, websites are practically living and nurturing business growth. They should be paid the desired attention for a successful online market approach. It is crucial to make sure that websites are showcasing the business's expertise along with providing reliable solutions to the clients. It should be made to suit the target audience, showcase latest and up-to-date testimonials, mobile-friendly, feature all the social media pages of the business, must have the required industry-related information, etc.
  • SEO and content: The strategy of business to business digital company for successful online growth is to keep an eye on the SEO content. Without quality SEO content, it is not possible to get the required visitors on the website. SEO works for raising your site on the search engines and make it available to your target audience.
  • Social media: Targeting social media is one of the most attractive digital strategies followed by business to business digital company. It is one of the finest ways to keep your website visitors engaged.


Digital company lists all the assets such as blogs, social media pages, websites and work on their perfect marketing approach.

Read More: How To Choose A Good B2B Marketing Agency?
Read More: What are B2B marketing trends that a B2B marketing agency needs to follow? 


How to Choose a Good B2B Marketing Agency?

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A B2B marketing agency is absolutely different from the B2C marketing agency and the difference is known to the person who has some kind of marketing experience. Both marketing agencies have different logics, different objectives, and absolutely different working methods. For any business whether big or small, partnering with a business to business marketing agency is quite a big decision that shouldn't be taken lightly. Thus, the marketing agency you choose will be a trustworthy brand that can help you in meeting your strategic marketing objectives. In the end, your chosen marketing agency will help in accomplishing your goals or not that certainly depends on your choice.

What is the business to business marketing?

Business to business marketing is the promotion and sales of one company's products and services to another company. The techniques of business to business marketing are exactly the same as consumer marketing but are executed in a different way.

How to choose a good B2B marketing agency?

The agencies are not absolutely the same; their working style and approach differ from each other. All the agencies differ in size, approach, service offerings, and skill set. It is quite important that you choose the right business to business marketing agency by following the below given important tips.


  • Find out the capabilities of the agency: There are agencies that claim that they can do really well but some are capable of delivering good results. Do a proper analysis of the market and find out the best B2B marketing agency.
  • Identify the culture of the company: When you as a business are going to work closely with the marketing agency, it is important to identify the company's culture. It is good to see the frank communication of the employees, commitment to results, personable quality, innovative thinking, etc. The best scenario is to visit the company and talk about your business marketing requirements, this way you can get to know their approach in handling your business marketing needs.
  • Look at their work process: The most important thing to decide while choosing a marketing agency is what you are looking for a partner or a vendor where vendors lead with execution and partners lead with strategy.


By acknowledging these tips, look for a B2B agency that makes a long-lasting impact on the business.
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