What is Social PPC and the Common Misconceptions About it?

Have you ever heard of the term “Social PPC”?

This term might be new to some, but those who are looking forward to revolutionary strategies for online marketing must be aware of what it is.

What exactly it is?

PPC advertisement and marketing is an act of paying to an advertiser to place ads on certain locations. There is no as such fee for placing the ads, but when the user clicks on the ad and gets diverted on a landing page, then the owner of the ad has to pay the advertiser. In the case of social media, social PPC ads are also placed on social channels and when the user clicks on the ad, a certain amount will have to be paid by the advertiser per click.

Social media channels such as Facebook, Twitter, and LinkedIn have PPC platforms. It’s not going to replace Google AdWords, however; it is likely to become an effective source of leads and sales for businesses.

Here are the tips for doing best social media PPC campaigns:

Some common misconceptions about social PPC

Among the online businesses, the process of social PC is becoming very popular and a lot of them are having some misconceptions about it. Here they are:

1.    Starting small is the way to go

Many of the businesses who are new to the social media PPC starts with running one or two campaigns at a time. It’s ok in the case of small businesses but the case is not the same with large businesses. The large businesses should always go for 3 to 5 ad campaigns at the same time. This will help in comparing the overall results and then enhancing the ad campaigns. When there are more than two alternatives, it becomes very easy to compare.

2.    You need to be active on the services you target

In order to be able to use the social media PPC, there is no need to be active on a social network. In order to use social media PC, having an account is just enough. This is because by having an account, you can access all the features of social PPC. However, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

3.    You MUST be using Facebook Ads

Among all the social media platforms, Facebook is the most famous one. The business using Facebook thinks that they will have to use Facebook ads to maximize the potential of the page as well as the business. It is not true. In order to get the most out of Facebook, social PPC is also very effective.

The Bottom line

On all the social media platforms, you will see PPC, CPC, and CPM nodding options. LinkedIn and Facebook offer Cost per Click (CPC) and Cost per Mile (CPM), and Twitter lets you pay via Cost per Engagement.

If you’re looking forward for effective PPC management services then feel free to get an expert consultation from Sites Simply.