Top Features of a Modern CMS You Must Notice

A CMS or content management system is closely linked to a website and a crucial element that helps webmasters to take care of the website content. Since a CMS is very important part of your website, choosing the right kind is very important for every website owner. Without a perfect CMS you cannot imagine having a great quality website with all the modern features. So, how can you actually choose a CMS? What all factors do you need to consider before buying a CMS? Well! Let’s take a look at some of the top features you must look out for in a modern day CMS:

The top 5 must-have features of any modern CMS

Control over the content

Offering complete control over the website content is the basic feature of every CMS, well actually they are made for it. But, how well a particular CMS can play this part is the key to its judge its quality. There are many who do not provide essential tools for all the content manipulations or will complicate the process to such an extent that you simply feel like giving up. So, when we talk about having a control over the website content, you must make sure that the process is user friendly, there is space for quick publishing, URL structure editing, you can have easy access to the html source of the template, and much more.

Customization

It is very important for a CMS to be adaptable to any kind of change that comes it way. What if after few years you wish to add some whole new feature to your website or need to change the look and feel of your website? Well! You must consider this before settling down for a solution. A modern CMS should be designed in such a way that it has scope for customization. Components like Plugins, widgets, components, apps, controls etc. is an excellent option to customize your CMS, and you must make sure that your host offers the facility to make the changes accordingly. You must also check that these customization keeps you on the top of the software and allows you to change the features, active some or even deactivate others as desire.

Secure & reliable

Well! There is no denying to the fact that you will never have to compromise with security of your website when it comes to a prefect CMS. There is no use of owning a CMS that cannot assure you on security. Actually, when it comes to open source platforms security problems will be there more often than not. Since open source software allows users to make customization as per their needs, lack of proper quality control can lead to breaches in the system. So, if you are settling for such kind of a platform, then you must order a security audit to make sure there is no flaw in there.

So what is the best solution for you?

Well! Your business needs decides what kind of platform is best for you. The aforementioned features exist in most of the modern CMS but, also need to take into consideration the fact that they also practice what they have been preaching. We hope this article will help you to have a clear idea on how to choose a CMS. Keep checking this space for latest article and posts. http://www.sitessimply.com/blog/

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Critical SEO Errors of an E-commerce Website

Every year, a lot of online ventures are started but most of them end up as a failure. The reason of the failure is that they were not being found by the target audience on the search engines due to the SEO errors they have done. If you have also faced the same error and are disappointed by the way your e-retail shop is performing, then this blog is for you.

So, here we go, knowing the most common errors made by the marketers needed to be corrected while performing SEO for online retail sites.

Product description doesn’t get attention as much as needed

This mistake is generally committed by the e-commerce sites with so many short articles. In hurry for posting as many articles as you can, they end up paying no attention to the product descriptions. The product pages with no product description are not displayed in the search results and fail in the search game.

The product description should not cross the word limit and also pay attention to the word limit of the key words and phrase you use in Meta description, footer, sidebar, navigation, etc and what’s more important is to keep these things in mind while creating such content:

•    The content should be of high quality and should help the customers in deciding what they exactly wanted
•    Say no to plagiarism otherwise get ready to be penalized

Product Descriptions used as given by manufacturers

Plagiarism is not only checked in the site content, but also in the product pages. The description should not be the same as of the product company. The story should be the same, but presented in a different way.

If you are using the same product description provided by the distributor, then the whole SEO process will end up doing nothing. If you are not in a situation to write a separate and unique description for the product pages, then go for NO INDEX Meta tag.

Not giving importance to product reviews

For an online retail site, it is very important to know what others are saying about the brand online. It helps the prospective customers in making a decision whether to buy or not. It has been observed by the e-commerce giants that almost 70 percent of the customers search for reviews before buying anything. If you don’t have a review section, then you are definitely missing a huge chunk of potential customers.

Also, the product reviews rank quickly on the search engines and it can be good as well as bad for the brand’s reputation. And you are getting fresh content for free, isn’t it great from SEO perspective!

Product pages not optimized on search demand basis

Whenever you decide to get the site in the front of customer, the demand of the product matters a lot. Using relevant keywords, you can easily attract the customers looking for that particular product. Say no to promote something that no one is looking for. If you are doing so, then it is a death guarantee for your site.

Here are some points to remember:

•    Always give a model number in the H1 tag and title tag
•    Just like other tags, the image tag is equally important as it tells the search engines what the image is all about
•    Say no to keyword stuffing, it is no more in trend
•    If you are using iframes for displaying the content, then immediately stop doing so.

Inclusion of copied / unoriginal titles

When we talk about the e-retail websites, then plagiarism is a very big issue. The same products are being displayed on so many sites and it becomes very tough to come up with a unique title tag. But it is very important as duplicated title tags can lead to weaken you site by search algorithms.

Same keywords are being used again and again in the articles. Therefore just pay attention on making unique key phrases. Search engines know this and these also look at the later. You can add the words model, brand, item and other in the phrases.

Missing well-structured / ‘to-the-point’ URLs

The structure is important everywhere. When we talk about the URL structure, then being specific is even more important. Always follow the top to bottom rule in case of URL structure. For example if you are writing URL for a gift for men’s then write:

http://www.********.com/products/gifts/for-him.html

It is explaining each and every step taken before clicking on the product.

The takeaway

The most important element for a website to rank on the top and the SEO to work the best is the usability of the website. No search engine optimization service provider has a magic want that can make you earn millions overnight. When you have made usability of anything you offer to your target audience a priority, half the battle of SEO is won.

Do let us know if you are not able to rectify the errors mentioned above. We at Sites Simply are Search Engine Optimization service providing company with happy clients all over the world.

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